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get natural! Addis Abeba, 2012

get natural!, 2012 (billboard)

get natural! is a video work which documents Julius von Bismarck’s intervention on a major thoroughfare in Addis Ababa, where he installed a huge billboard that promotes a long-distance travel to the Swiss Alps. The four-by-six-meter advertising poster was designed after the Swiss tourism campaign “get natural”.


get natural!, 2012 | billboard, 3,4 x 5m (process photo)